Helsinki's Heritage

The Finnish Museum of Natural History in Helsinki offers a historical experience and a walk through time. However, their brand was created over a decade ago and needed rejuvenation to properly highlight all that they have to offer. The new brand proposes a change in name, called Helsinki’s Heritage. The logo is an ode to a timeline, representing the many different periods throughout history, just like the museum. The main values driving the brand are impact, adventure and innovation, which are presented in the three motifs. The colours are inspired by the blue tones that run throughout the city of Helsinki.