The person behind the work.

Hi there, I’m Penelope! Welcome to my portfolio. 👋

I’m a Melbourne-based multidisciplinary designer and marketing lead. For over 7 years I’ve worked where design meets strategy, across agencies, one of Australia’s big four banks and one of Melbourne’s biggest infrastructure projects.

A summer studying photography at the University of Barcelona in 2019 deepened a love of graphic design I’d always had. That led me to RMIT design classes, countless personal projects in Adobe, and eventually Shillington College, where I earned my Certificate IV in Design in 2021.

Since then, I’ve designed wayfinding and signage for the Metro Tunnel Project, delivered culturally led storytelling for the Victorian Government’s Deadly & Proud campaign, authored brand guidelines at ANZ, led a full rebrand for 2M Language Services, and worked as an agency’s sole designer while running national PR campaigns for Kids Helpline.

I take pride in a creative and playful approach, but never at the expense of purpose. The work has to look good and do its job. I’m happiest working with brands and causes I genuinely care about.

Outside of work, you’ll find me at the bouldering gym with friends, watching movies, riding my bike or behind a camera.

If you’d like a full recap or my professional career, you can download my resume below.

EDUCATION

Qualifications

Bachelor of Comms (Media)

RMIT UNIVERSITY | 2019

Studied media, production, storytelling and strategic communications across print, digital and broadcast.

CERTIFICATE HERE

Certificate IV in Design

SHILLINGTON COLLEGE | 2021

Intensive programme in branding, typography, layout and the Adobe Creative Suite.

CERTIFICATE HERE

UX & UI Design

RMIT UNIVERSITY | 2020

Short courses on designing digital products around real user behaviour.

CERTIFICATE HERE

Social Media Marketing

RMIT UNIVERSITY | 2025

Short course on planning, creating and executingan end-to-end digital marketing campaigns

CERTIFICATE HERE

Digital Marketing Campaigns

RMIT UNIVERSITY | 2025

Short course on the digital marketing landscape and developing high-level practical skills on online platforms.

CERTIFICATE HERE

Digital Photography Intensive

UNIVERSITY OF BARCELONA | 2019

Study abroad programme on composition, light and visual storytelling.

CERTIFICATE HERE

PHILOSOPHY

How I Think

Strategy before aesthetics

Every visual decision should be answerable. If you can’t explain why a typeface, a color, or a layout choice serves the brand’s purpose, it doesn’t belong there. Beauty is a result of clarity, not a substitute for it.

Collaboration is not a feature

The best work happens when the client is a partner, not an approver. I build that into the process from day one, not because it’s easier, but because it produces better outcomes every single time.

 

Design systems over one-offs

A great logo is worthless without a system that scales it. Every project I deliver is built to grow: a cohesive set of decisions that works on a business card and a billboard, today and five years from now.