I’m here to help you succeed
Full brand identities from the ground up, including visual identity, guidelines and tone of voice. Most recently, I led a complete rebrand for 2M Language Services, from concept through to website.
Print collateral, reports, signage and wayfinding designed to look sharp at any scale. On the Metro Tunnel Project, I designed large-scale visual communications, maps and signage seen by thousands of Melburnians across work sites every day.
Clean, considered websites that carry your brand online and guide people exactly where they need to go.
Setting the creative vision for shoots, campaigns and content, then guiding it through to the final frame. I’ve directed photo and video content for clients including Kids Helpline, Parentline and Ethical Nutrients, making sure every visual tells the same story and feels true to the brand.
Interfaces designed around how people actually behave, balancing usability with a look and feel that’s unmistakably yours. Backed by UX and UI training at RMIT.
Scroll-stopping assets, templates and style guides that keep your channels consistent. At ANZ, I authored the brand style guide that unified voice and visuals across its social platforms.
I’ve been the go-to designer in agency and corporate teams for years, producing everything from brand identities to large-scale wayfinding. Good design should feel effortless to the people seeing it, even when a lot of thinking went into it.
Good marketing starts with a clear story and the right channel to tell it. I plan and run campaigns that build visibility, spark engagement and stand up to the numbers.
Content planned and produced end-to-end, from concept through to filming, photography and editing. I’ve done this for clients including Kids Helpline, Parentline and Ethical Nutrients.
From national business banking conventions at ANZ to community engagement events on the Metro Tunnel Project, I manage the logistics, creative and stakeholders so the day runs smoothly.
Day-to-day channel management covering planning, scheduling, publishing and community moderation, all with a keen eye on commentary.
Clear, compelling copy for campaigns, websites, media releases and social, written to sound like you and get people to act.
Proactive and reactive media campaigns that secure coverage across TV, radio, print, digital and social. For Kids Helpline, one campaign alone reached 14.6 million people across over 890 stories.
Newsletters and EDMs designed and written to match your brand and give people a real reason to click.
Channel plans built around your audience and goals. At ANZ, this approach nearly doubled LinkedIn engagement, from 2.3% to 4.5%.
Advice on where your brand should show up and how, drawing on emerging formats and shifting audience behaviour.
A clear-eyed review of your channels, content and brand consistency, with practical recommendations you can act on straight away.
Getting to know your audience, competitors and landscape, so decisions are based on insight rather than guesswork.
Turning campaign and channel data into clear takeaways that shape what comes next. Data-led campaigns lifted ANZ’s internal engagement by 25%.
Story concepts and content plans mapped to your strategic goals, so nothing gets made just for the sake of it.
Strategy is where the best work starts. Before anything gets designed or posted, I make sure it’s tied to what you’re actually trying to achieve.