This design endeavour was brought forward by a Lebanese resident of Amsterdam, who envisioned a Middle Eastern Beikery in Oud-West. With a request to blend her heritage into the local scene, the task was clear – craft a narrative that pays homage to her roots while exuding a modern charm. The branding is rooted in the heart of Beirut's culture and architecture, drawing motifs from the iconic Lebanese tiles, intertwined harmoniously with the warm, earthy hues synonymous with the city’s essence. The name "Beikery," a fusion of "Bakery" and "Beirut," encapsulates the brand's spirit succinctly. The fusion of heritage and culture works to welcome and resonate with the bakery's diverse patrons.