To rejuvenate Olmec, a Mexican chocolate brand, I crafted a brand that combines sophistication and approachability for their core audience of young professionals. The name, Diosa, echoes the essence of Mexican culture and indulgent allure. "Diosa," meaning "God" in Mexican, leans into the tagline, "Chocolate hand delivered by the Aztec Gods" – a pledge of supreme quality. The rustic textures allow brand relatability and down-to-earth charm. Rooted in ethical production in Yucatan, Mexico's chocolate heartland, the design is woven with Aztec patterns, a cultural nod that speaks volumes at first glance.