Diosa Chocolate

Mexican Chocolate brand Olmec, were having trouble making a product desirable for their target audience of young professionals (who are statistically the largest candy buyers). To solve this problem, I created an elegant and sophisticated brand, accessible to their target demographic, called Diosa. Diosa is Spanish for God, and informs the tagline “Chocolate hand delivered by the Aztec Gods”. Additionally, Aztec patterns were used to properly reference the Mexican background and influence.