Feel The Vision

Over the years, Eurovision's efforts to bring its Song Contest to Asia have faced setbacks due to the pandemic and a lack of resonance with Asian audiences. To address this, I proposed hosting a Eurovision Song Contest event in Seoul, South Korea, targeting KPOP fans and locals to organically build a dedicated fan base. This groundwork aims to pave the way for a future launch in Asia. The design concept draws inspiration from futuristic themes, using teleportation motifs to bridge locations between the Eurovision host country and the event in South Korea. With a nod to modern KPOP branding, the visuals aim to attract the intended audience. Every detail, from typography and colours to recurring motifs and static overlays, aligns with this theme, creating a cohesive and inviting experience. This design endeavour strives to bring people together through its artful synergy and futuristic connectivity.