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Hank's Cafe & Bagelry channels the soul of New York into Melbourne's Beatty Avenue. The ask was to embrace the family-owned background and weave their humble beginnings into the website to encapsulate the spirit of Hank's. This was achieved by utilising their hand-drawn logo and custom illustrations to create a bespoke branding narrative that unfolds on the website. The simple yet intuitive design guides patrons through a seamless user experience, while highlighting the product on offer.